We should append to the list of “trends to watch to create greater marketing success” our own list crafted to create success. I developed this list almost 30 years ago, and while—I’m ashamed to say—I haven’t always followed the directives, when I have followed them, they’ve made a significant difference; not only on my level and degree of success, but—I like to think—on my impact on humanity in general. Without further ado, emoeba’s Five D’s of Success:
Dedicate to the Craft
Do the Work
Drive to the Goal
Deliver on the Promise
Demand Respect