Trendwatching is a pleasurable pastime for some, and a very serious science for others. Trendwatching.com takes the latter and—through a thoughtful combination of skillful writing and editing—makes it the former; win/win. Also a win for businesses, marketing and brand consultants (like your humble narrator), and others who need to be more competitive and savvy in a dodgy economy.
I came to the site via an old posting (2004) regarding Popup Retail. But their monthly trendwatches continue to be notable and important reading. Check it out.